{"id":1891,"date":"2019-02-01T17:03:07","date_gmt":"2019-02-01T17:03:07","guid":{"rendered":"http:\/\/www.pdsaz.com\/?p=1891"},"modified":"2019-02-23T20:42:44","modified_gmt":"2019-02-23T20:42:44","slug":"facebook-vs-nextdoor-hoa-board-needs-know-difference","status":"publish","type":"post","link":"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/","title":{"rendered":"Facebook Vs. Nextdoor: Why Your HOA Needs to Know the Difference"},"content":{"rendered":"

Did you know that almost 50% of Americans don\u2019t know the names of their neighbors? (Reference: CAI – July 2017 Newsletter)\u00a0As an HOA management company, it’s our responsibility to support and encourage communication within the community association. We have always\u00a0encouraged getting to know your neighbors.<\/a><\/p>\n

But like the rest of us, when we go home at night, it\u2019s very common to jump on social media as ways to connect with people. For the HOA communities, social media networks such as Nextdoor\u00a9 and Facebook\u00a9 have replaced inviting the neighbors over for a barbecue.<\/p>\n

It\u2019s inevitable. Social media is here to stay as community homeowners are using these online forums\u00a0more and more to have ongoing discussions with other community members. Should\u00a0HOA Board use social media to communicate with homeowners?<\/p>\n

Officially, social media isn’t the\u00a0place for official HOA Board communications. However HOA Board Members should participate<\/strong> so they may keep a pulse on any online discussions issues in the community, complaints, and anything else that could cause harm to the community. Vice versa, these tools are a great way to post reminders about social events that encourage positive community involvement.<\/p>\n

We will get into liability for communications in the next blog. For now, let\u2019s understand how these social media networks\u00a0function<\/strong>, so you can make the best decision on what to post, and where!<\/p>\n

 <\/p>\n

Why Should My HOA Board Care About the Difference between Facebook and Nextdoor?<\/span><\/h4>\n

 <\/p>\n

Nextdoor\u00a9 focuses on specific neighborhoods, and uses a thorough verification process (by postcard or email) to prove physical residence before a member can join any discussion on the community association level. The exclusivity has created a safe space for residents to openly discuss opinions regarding the community association, share recommendations for local services, and much more. The platform is completely administered by Nextdoor\u00a9.<\/p>\n

Facebook\u00a9, on the other hand, uses a \u201cPages\u201d model, meaning a page administrator creates the page and can monitor, delete comments, and authorize whom can join the page (as long as the settings are set to PRIVATE). It\u2019s at the discretion of the administrator how to use their page. Also, anyone with a Facebook account, can create a page. A neighorhood may have a page started by a concerned resident, a neighborhood watch leader, or quite possibly an HOA board member (if the HOA Board agrees to it). Once a member of the page (after administrator accepts your request), you are able to view the admin information in the “about” section.<\/p>\n

HOA Board members need to take into account how these social media platforms function, as they are very different.<\/strong><\/p>\n

For example, when an HOA Board member posts in Nextdoor\u00a9, the communication will automatically be posted in his\/her community board. HOA Board members are residents alike, so communications may be intended as \u201cjust a homeowner.\u201d However, residents (not on the board) may perceive otherwise. It\u2019s a fine line to walk if you are an HOA Board member posting in Nextdoor\u00a9.<\/p>\n

Lesson here; HOA Board members must be acutely aware of how you are commenting\/initiating in\u00a0each social media platform. When homeowner issues arise, encourage complaints or recommendations be sent to the Board or HOA Management company directly. We hope you take this valuable lesson on \u201chow\u201d these two platforms differ in function, to your next board meeting. Stay tuned for part II of this blog, where we will discuss the HOA Board\u2019s liability for online communications.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that almost 50% of Americans don\u2019t know the names of their neighbors? (Reference: CAI – July 2017 Newsletter)\u00a0As an HOA management company, it’s our responsibility to support and encourage communication within the community association. We have always\u00a0encouraged getting to know your neighbors. But like the rest of us, when we go home […]<\/p>\n","protected":false},"author":2,"featured_media":1892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[76,52,99],"tags":[131],"class_list":["post-1891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guide-for-rookie-board-members","category-building-community","category-hoa-law","tag-social-media"],"acf":[],"yoast_head":"\nWhy Your HOA Needs to Know the Difference between Facebook and Nextdoor<\/title>\n<meta name=\"description\" content=\"Social media is here to stay as community homeowners are using these online forums more and more, to have ongoing discussions with other community members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your HOA Needs to Know the Difference between Facebook and Nextdoor\" \/>\n<meta property=\"og:description\" content=\"Social media is here to stay as community homeowners are using these online forums more and more, to have ongoing discussions with other community members.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Planned Development Services\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T17:03:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-23T20:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pdsaz.com\/wp\/wp-content\/uploads\/2017\/09\/Diem-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Courtney Schwartzel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Schwartzel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/\",\"url\":\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/\",\"name\":\"Why Your HOA Needs to Know the Difference between Facebook and Nextdoor\",\"isPartOf\":{\"@id\":\"https:\/\/www.pdsaz.com\/wp\/#website\"},\"datePublished\":\"2019-02-01T17:03:07+00:00\",\"dateModified\":\"2019-02-23T20:42:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.pdsaz.com\/wp\/#\/schema\/person\/1439a0a871d72a4b5d14e058811c7e6a\"},\"description\":\"Social media is here to stay as community homeowners are using these online forums more and more, to have ongoing discussions with other community members.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pdsaz.com\/wp\/facebook-vs-nextdoor-hoa-board-needs-know-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pdsaz.com\/wp\/blox\/welcome\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Vs. 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